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Behind the Scenes with Today's Homeowner and Erie Insurance

Have you heard? Erie Insurance partnered with Danny Lipford and the Today’s Homeowner crew to spread the word about our valuable independent insurance agents and ERIE’s signature Guaranteed Replacement Cost coverage.

Who is Danny Lipford?

Danny Lipford is known as America’s Home Improvement ExpertAs host of the Emmy-nominated, nationally syndicated Today’s Homeowner television and radio program, podcast and the destination website, Lipford delivers fresh, practical and trusted advice for maintaining and improving homes.

Like Erie Insurance, Lipford understands the value of protecting your home and assetswhich is where ERIE’s Guaranteed Replacement Cost (GRC) coverage comes into play.

“Over the years, I’ve seen many people not have the right homeowners coverage and, unfortunately, have to pay out of pocket when they have a total loss,” Lipford says. “With Guaranteed Replacement Cost coverage, you don’t have to worry. Your house will be replaced just as it was before the loss.1 That’s why it’s important to make sure you talk to your agent about your own individual insurance needs.” 

GRC will pay the full cost of rebuilding your house back to its previous size and specifications. With the high price of building materials and labor, it’s easy to see why GRC from ERIE is the gold standard for homeowners insurance. And great newsit’s included in the ErieSecure Home® base policy.

Spreading the Word

We couldn’t team up with such a home expert and not spread the word to our customers.

Two videos were produced in partnership with Danny and the Today’s Homeowner crewone from our home office in Erie, Pa., and a second featuring Chelsea Lipford Wolf (Danny’s daughter who is also active with the show) from her home in Mississippi.

“After meeting with Danny’s team and learning more about their brand and audience, it was a no brainer for us,” says Raychel Adiutori, senior marketing communications specialist at Erie Insurance. “We knew this partnership would be a good fit.”

Choosing a location for Danny was incredibly important, which is why we decided to give the team a peek behind the curtain, letting them film in our state-of-the-art Technical Learning Center.

As part of the campaign, ERIE created a homeowners content hub on this website.

You’ll find more than just the videos on our content hub. There’s also links to download helpful home checklists, related blog stories and even a quiz to test your knowledge on your home inventory (and the importance of having one).

Protect Your Home

Your house is more than walls, wood and wires. It’s where you’ve made memories and celebrated important milestones. There’s no time like the present to review your home coverage so you can ensure you have the right protectionespecially with the rising cost of building materials like lumber. Talk to us today and ask about Guaranteed Replacement Cost.

 1Guaranteed Replacement Cost applies to dwelling and requires home improvements over $5,000 to be reported within 90 days – not available with all policies and in all states. Coverage of costs to comply with laws or ordinances is subject to limits. Depreciation will be deducted until repair or replacement is made. Contact us today for more information.